RLSWA Keep Watch

Solo Films has just produced a series of TV and Radio commercials for the Royal Life Saving Society of Western Australia trying to prevent toddler drownings. We were extremely keen to assist the Society to create a video production campaign that delivered a strong and direct message in a way that stood out from the clutter. This version strategically uses the silence to make an impact.

We were extremely keen to assist the Society to create a video production campaign that delivered a strong and direct message in a way that stood out from the clutter. We needed to understand the key points and then break them down into an idea that was engaging and informative.

“On average, over the last decade, one child under the age of five has drowned every week, around Australia. For every drowning death, it is estimated that between four and ten children will be admitted to hospital. A number of these children will be left with some long term impairment as a consequence. In Western Australia, approximately half of toddler drowning deaths occurred in swimming pools. But paddle pools, bathtubs, buckets, spas, ponds, dams are all potential drownings.”

We adopted the 3cm gesture, from a reciprocal Royal Life Saving campaign out of Sydney, but added our own touches to it that ultimately created a campaign for this summer that is as visually striking as the message is alarming. We were also very fortunate to have the support of Channel 7 Perth – Susannah Carr, Blake Johnson and Samantha Jolly, The Perth Wildcats – Damian Martin, Greg Hire and Jesse Wagstaff, Perth Glory – Michael Thwaite and Andy Keogh, West Coast Fever – Caitlin Basset and Nat Medhurst, Dr Fiona Wood, Peter Rowsthorn, Bill Kirby and David Wirrpanda who all appeared in the commercials.